Enter: Good Eye Aesthetics
- reganpoarch
- Apr 17
- 2 min read
When I first began dreaming up Good Eye Aesthetics, I wasn’t sitting at a desk. I was backstage. Between rehearsals, coaching sessions, and costume fittings, I was always drawn to the design of things—the feeling of a perfectly lit space, the elegance of a thoughtfully chosen font, the way a color palette could set the tone for an entire experience.
As an opera singer, my job has always been to tell stories. As a creative director and brand designer, it still is—just through a different medium.
Good Eye Aesthetics was born out of the belief that beauty matters. Not in a surface-level way, but in a deeply intentional way. When something is made with care, when it reflects who you truly are, it resonates. And when you show up with clarity and confidence, whether onstage or online, it changes the way people experience your work.
So, what is Good Eye?
It’s a creative studio that helps artists, small business owners, and dreamers bring their vision to life through:
Brand identity and logo design
Custom websites that feel as beautiful as they function
Visual storytelling and creative consulting
Aesthetic direction that feels like you, just more polished
Whether you're a musician trying to look legit online, a small business owner wanting to level up your brand, or someone with a vision they can’t quite articulate yet, this is where I come in.
I bring a mix of artistry, empathy, and strategy to every project. And yes, I really do have a good eye (and also a lazy one, but we’ll save that story for another day).
Why I do this
Because I believe in making things beautiful—not for beauty’s sake alone, but because beautiful things draw people in, invite them to stay, and tell stories without speaking a word.
And because I’ve seen firsthand how clarity of vision can change someone’s life. I’ve lived it.
So here’s to showing up well. To thoughtful design, timeless branding, and creative work rooted in purpose.
With my good eye,
Regan
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